Lucozade Energy
Missguided

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The Challenge

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Deploy a 24/7 instant win competition in under 5 weeks with two on pack offer competitions to run parallel on the same site for 8 weeks.

Missguided

The Solution

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A unique 6 digit code generated by Holograph and printed on Lucozade zero cans for users to enter online in Holograph’s instant win mechanic.

code desktop
user name
final win
dashboard
code mobile
mobile reg
lose mobile
code desktop
lose mobile
code mobile
final win
user name
mobile reg
dashboard

The Stats

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Non-instant win total stats for the 4 week period
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Landing page visits: 385,566
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Total entries: 150,178
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Total entrants: 98,179
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29,068 new client entrants
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15% were referrals from Facebook