Ribena Sparkling
Reach & Redeem 2

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The Challenge

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Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness.
Drive footfall to Mitchells & Butlers outlets.

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The Solution

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A multi-agency approach to deliver an email campaign driving consumers to Facebook to claim a voucher for a free bottle of Ribena Sparkling redeemable in a choice of 300+ Mitchells & Butlers establishments.

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The Stats


Over 8700 vouchers issued
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41000 post clicks
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67% reduction in cost per lead
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Click through rate 2.5x average industry rate
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Delivered 600% of clients expected result.