Ribena Sparkling
Reach & Redeem

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The Challenge

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Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness.
Drive footfall to Mitchells & Butlers outlets.

Sparkling Ribena Screen

The Solution

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A multi-agency approach to deliver an email campaign driving consumers to Facebook to claim a voucher for a free bottle of Ribena Sparkling redeemable in a choice of 300+ Mitchells & Butlers establishments.

Sparkling Ribena Email
Sparkling Ribena Entry
Sparkling Ribena Mobile
Sparkling Ribena Email

The Stats


Over 120,000 visits to landing page
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Over 50,000 vouchers issued
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Over 5,000 vouchers used
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An effective 67% reduction in cost per lead
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Click through rate 2.5x average industry rate
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Delivered 6x the number of vouchers requested compared with client KPI