SERVICES, APPLICATIONS & SUPPORT
The moment a consumer becomes aware of your brand.
Be searchable. Be visible. Be present! Secure your place at the top of search engine results with optimised web pages using Holograph’s Content Management System (Content Stream). Effortlessly manage your website while taking into account a variety of content, metadata, and user experiences across all devices – all important for those strong SEO results.
Pay-per-click (PPC) is an effective way to gain quality leads and traffic to your site. Holograph DXP integrates with the big players like Google Ads and Facebook Business to build digital ads to market your brand. Create specific ad landing pages using Holograph Content Stream to ensure users click-through onto the most relevant content. Our expert team are on board to manage paid campaigns for you or to help you build them professionally.
APPS & WEB APPS
Build awareness with your own mobile app. Sell products and share tailored content based on users’ location, personal preferences and interests to broaden your market coverage. Our talented team works with you to develop a user friendly portal to your business; whether it be for a sales platform, a brand campaign like Lucozade’s Made to Move app, or an exciting experience like Holograph’s Pick a Story, an app is a cost-efficient way to put your brand in your consumers hands.
Content remains king, and putting targeted videos, gifs, or articles in front of users will tempt them to learn more about you. Apply our cutting-edge Content Stream to produce stylish product pages, updates, and blogs that’ll stand out from the crowd. Need a little social support too? We can help schedule content, report engagement, and cover events on social media to enhance your online presence.
Holograph DXP provides all the tools to support efficient conversion to your brand.
From creation of billions of codes to the integration of game technology inside your digital landscape on any device. Convert consumers with class leading gamification tools built into Holograph DXP. Audit your campaigns, use lottery, instant win, spin to win and other variants out of the box. We have tailored them to work in each country we have deployed; as international game rules vary significantly. Provide your customer care team with complete control over the consumer interaction with our Fulfilment manager, even when using third party fulfilment. Did we mention that our game methods use a unique technique that mitigates the need for expense insurance in most cases?
Welcome your audience with winning content across your digital portfolio. Holograph DXP provides the tools to design sleek, powerful websites and apps using dynamic web forms, detailed data dashboards, personal product reviews, secure single sign on and social logins (to name a few…) Combine this with customised back-end data to see what content works best using Google Analytics and Holograph Real-time Reporting.
Holographs' Content Stream allows you to create and edit sophisticated web pages without using bulky and confusing online tools. Showcase a gallery of work, feature popular products, or talk to audiences with a compelling blog and allow them to connect with your brand.
Easy, effective, and inexpensive – email marketing is still significant for successful internet marketing. Build beautifully branded emails and reach those who’ve shown an interest using FlowCMS, DXP eCampaign management tools, and our email reporting for useful statistics and further drive customer acquisition.
From Consumer Care to Product Information Management all your data is in one place.
CLASS LEADING EMAIL
Ever bought a product but didn’t receive confirmation? Or keen to know the status of your order but nothing has come through? Don’t leave your customers waiting and make use of our on-brand, on-time, automated emails and reporting to manage your audiences’ expectations and create a positive consumer experience.
PRODUCT INFORMATION MANAGEMENT
Holograph Product Information Management (HOLOPIM) allows you to manage critical product data in one place. Simply build your catalogue of products in HOLOPIM to push out to your customers through tight integration with BrandBank (TESCO, SAINSBURYS, MORISSONS etc), and update your product collection as and when needed. This mighty tool integrates with product pages on both yours and supplier sites, ensuring the correct product information is displayed every time, and provides a centralised solution for teams to update products cohesively. Integrated real-time New Line Form creation completes the toolkit.
Holograph DXP advanced campaign and eCommerce tools enable your customers to engage with you any time of the day. You can easily add and edit products, manage customer profile information, automate purchase and delivery communications, or manage stock using our all-inclusive toolkit. Integrate Holograph DXP tools with your suppliers too by sending and receiving data to their systems using advanced and secure APIs. Or allow highly controlled direct access to Holograph DXP tools for seamless supply chain management.
Vouchers, discounts, promotions, Holograph DXP brings all the data together.
Keep up to date with the modern market with Holograph integrated gamification. Host online competitions through any device, run on pack offers (OPO), or store specific deals that thrill your audiences, leading them back to your brand. Our successful and intricate competition mechanics allow you to run campaigns readily, select winners through a tight and auditable process, and view campaign interaction in real-time with our Data Story dashboards.
ECOMMERCE & SALES
Keep those customers coming back and leave them satisfied with a refined purchase journey. Holograph DXP enables you to offer personal user profiles and saved baskets, a straightforward refund process, secure checkout with various payment options, customer data management tools and unique, personalised marketing campaigns. Customer retention is cheaper than acquisition, so ensure to continue to build consumer relationships and sell, sell, sell!
Holograph DXP Fulfilment systems are a set of interfaces in one location for your team to handle competition, internal rewards and processes, or other data collected via your website. This handy platform makes it easy to take a snapshot of incoming campaign data and share it amongst relevant parties. You can simply view how many people have entered a competition or process internal reward schemes. Varying levels of access mean you’re in control of who sees what.
Holograph DXP provides the opportunity to build a relationship with advocates of your brand.
HOLOGRAPH CRM (EPIK)
We know the importance of customer care and so do your consumers. Build loyalty with HOLOGRAPH CRM (EPIK), a standout, tailored case management platform designed to supercharge your Consumer Care team! This powerful tool enables you to manage and respond to cases, integrate consumer details with the wider Holograph DXP toolkit, and assess agent performance with essential user dashboards to ensure you’re reaching KPIs.
Consumers have access to a wealth of information online that could make or break their relationship with a company. Product reviews help to build advocates and show your honesty as a brand. Make use of our in-house product review manager or integrate your eCommerce with external software such as BazaarVoice to share user-generated content.
Knowing your full data picture from Sales through to consumer interaction with a single brand allows you to make real time strategic business decisions, assess brand performance in the moment, and motivate your teams. Whether you need a snapshot of customer enquiries this week, or a view of how many promo codes have been applied, our comprehensive reporting tools allow you to connect with your customers and your business. Share reports and dashboards easily across departments and suppliers and use real time reporting to enhance the brand. Comprehensive access control and integration with ERP systems such as SAP provide the clearest picture yet of your business, in real time.