Digital Experience Platform
Over the last 20 years, we've worked with some of the biggest consumer brands in the world, helping them to deliver insightful, hugely successful and engaging digital campaigns, at scale.
Our Digital Experience Platform (DXP) has evolved into one of the world's most sophisticated and comprehensive systems to support perceptive digital marketing.
Engaging with consumers and managing their data at every stage of the funnel is our bread and butter, here's how we do it:
1: ATTRACT AND CAPTIVATE YOUR AUDIENCE
Holograph DXP stores, connects and helps you make sense of all the data; from awareness campaigns such as Facebook ads or Display Networks through to on pack offer campaigns, SMS, email, affiliates events and more.
Our team delivered translation and reporting tools for the first global promotion for one of Mars Inc's biggest brands.
Lucozade Energy delivered a fun and engaging campaign with prizes to drive Lucozade Energy's launch sampling for half the sugar products partnering with Deliveroo. Holograph were to develop an On Pack Offer (OPO) where users would find a unique 6 digit code on Lucozade Energy cans.
Big Berry Bash is an event created by Ribena to give parents and children a chance to visit vibrant farms where Ribena's blackcurrants are grown. Big Berry Bash saw four berry farms across the UK welcome hundreds of visitors from near and far.
SEO optimised website via our CMS
Knowledge is power. We have over a decade of experience in web development and SEO best practice helping you create engaging web pages using our Content Management System.
Content Stream Creator
Holograph's new Content Stream Creator provides a straightforward toolkit for creating and editing well-optimised content, from product pages and case studies to your latest news.
Specific landing pages created for PPC
Create a landing page with content for your target audience including specific keywords.
Generate leads and build awareness of your brand using targeted Digital advertising.
Content and Social Media Management
At Holograph, we understand content is King. To remain relevant in the fast-moving digital landscape, we offer a vast range of tailored content packages that will tell the story of your brand to a broader audience as well as a range of social media management packages, aimed at building relationships and growing your follower base.
2: Engage and Encourage the Sale
We've got your compliance covered, we store the consumer's engagement with your content and safely and securely capture any relevant CRM data, including PII to GDPR standards. We serve and tag all the content first from dynamic consumer forms to integration with Brandbank.
Gain insight from engagement with email. Holograph DXP stores, connects and helps you make sense of all the data; from awareness campaigns such as Facebook ads or Display Networks through to on pack offer campaigns, SMS, email, affiliates events and more.
Holograph's dynamic Product Information Management (PIM) solution enables you to store and manage product data in a single, secure platform.
Campaigns and Ecommerce
From campaigns to sales, discover insights of live data sales to contacts with your customer care team all in one place. Making sure you retain users!
Data is at the core of what we do. But you don't need to be an IT expert to explore it all! Perhaps you simply need a snapshot of how many users engaged with an email or want to know how many contacted your customer care team this week. Discover consumable dashboards and real-time insights for a glimpse of the data most important to you.
3: CONVERT AND GROW LOYALTY THROUGH REWARD
Our connected platform allows you to track the consumer through the funnel, then use multiple methods to support vouchers, trial a product and other consumer care functions are available in Holograph ecommerce & CRM. All this data is captured, stored securely and made available in scorecards, dashboard and live data stories.
Campaign and Ecommerce
Gain insight from engagement with email, campaign or social, to how many contacts your customer care team had in Holograph CRM, to live sales data.
Manage competitions, use Winner Tools for T2W, gamification & instant wins.
Reward your consumers who fill out a form or purchase your products with a chance to win a prize whilst collecting an email address before revealing the prize.
4: SELL AND CONNECT WITH YOUR BUYING AUDIENCE
Personalised experiences. The journey is never over, and our DXP allows you to maintain and evolve your relationship with the consumer, encouraging them to leave a review of their experience or share on social for a discount off their next purchase.
Track consumer behaviour and product insights.
Users create a profile to complete purchases, this profile data is stored in the DMS making it easier to then access client records and manage queries.
Access to client records to manage product queries/ comments.
Discover elegant Holograph Data Stories, in real-time, providing in the moment awareness and the opportunity to adapt as required.
5: CONNECT SUPPORT POSITIVE REVIEWS AND SHARING
Holograph DXP connects with 3rd party review systems like Bazaarvoice and TrustPilot. Owned and managed with reach across multiple sectors. Real-time reporting and advanced reporting help you to learn from and build on consumer insights.
Securely store submissions into EPIK CRM with Fulfilment Tools to assist in the organisation of events. Data is shared in real-time, allowing LRS teams to respond accordingly and manage the customer experience.
This campaign took advantage of our intricate Winner Tools which encompass the sophisticated mechanic of the competition, branded assets, Fulfilment interface to manage winners, and automated emails.
Realtime and Advanced Reporting
For times you need to dig deeper, Holograph Advanced Reporting enables you to analyse customer and campaign data to an immense depth.
Utilise purchase data for brand campaigns, competitors and eCommerce Management.