The phrase user experience (UX) is becoming more and more familiar amongst designers, developers, and consumers alike. UX is about putting the user at the core of the technology and making design choices to create an empowering experience. A slip up in UX design can determine whether the target audience engages with a product or not. Yet, many designers ignore the basics, which has devastating effects on usability and experience. Considering these UX design tips will assist in building a user-friendly product that meets the high expectations of your consumer.