Actimel Super Mario: Scan, Unlock, Win. Your Daily Shot of Adventure is Here.

Holograph and Actimel are proud to announce a Super Mario themed campaign! Level up your immunity; scan Actimel drinks to unlock exclusive Mario characters and prizes.

Objective The campaign aims to maximise product purchase frequency and consumer engagement by leveraging the high profile Super Mario partnership to deliver a seamless, gamified on pack challenge. Holograph's Role Building the comprehensive competition flow Setup Fulfilment System Configure Prize Mechanics to handle physical and digital rewards Delivery of prizes Craft fulfilment system emails Create a reporting dashboard that tracks real time campaign metrics

Partners Involved Actimel (Danone): Providing brand guidelines and key visuals, overseeing campaign implementation Holograph: Building the technical campaign flow, designing user interfaces and developing real time dashboard Super Mario: Providing licensing for Super Mario Key Metrics Just under 70,000 QR codes scanned Over 10,000 accounts created Over 60,000 entries Over 40% of participants signed up to comms Learnings Partnership Affiliation Boosts Brand Commitment: The high profile Super Mario partnership successfully prompted consumers to complete a multi step process to access the branded experience, validating the strategy of using strong affiliations to deepen consumer loyalty and engagement. Gamification Drives Repeat Interaction: The multi layered challenge successfully motivated consumers to engage with the brand repeatedly, generating over 60,000 total entries and driving higher purchasing frequency. High Volume Digital Conversion: The on pack QR code drove exceptional efficiency, converting nearly 70,000 purchases into active digital interactions and proving the campaign builds power to drive large scale participation.