Activia Gut Health Tracker: Complete the gut health quiz and earn yourself £2 digital coupon for Activia products!

Rewarded for learning? Sign up to the Gut Health Tracker platform, complete quizes about gut health and earn a well deserved £2 digital coupon to redeem against Activia products. Objective: Enhancing public health awareness with personalised quiz advice, the campaign effectively positions Activia as a category leader while driving engagement and boosting product trials via digital vouchers. Holograph's Role: Holograph will play a critical role in setting up and managing this campaign: API Integration: Implement a robust API to manage the results from the quiz being completed and ensure seamless user data flow. Voucher Distribution: Set up a system to automate the delivery of £2 digital coupons to users upon successful quiz completion. Create and configure a series of automated emails, including: Reminder email for incomplete quizzes. Coupon delivery emails with clear instructions for redemption. Capture user data from quiz registrations. Track quiz completions, email engagement, and coupon redemptions. Provide actionable insights through regular reporting.

Partners Involved: Activia (Danone): Providing the brand guidelines for us to follow when designing. Retailers: Asda, Morrisons, Tesco, Sainsburys & Waitrose, where the coupons will be redeemed. Holograph: Setting up the campaign infrastructure, managing the data, and designing user interfaces. Key Metrics: Over 2,000 visitors Over 500 coupons claimed and redeemed Over 50% of people participated have signed up to comms Learnings: Utility Drives Engagement: Offering a personalised, educational experience upfront proves that utility driven content is more effective at generating opt-ins than pure promotional messaging. Dexterous Fulfilment System: This campaign highlighted the need for a dexterous backend fulfilment system that recognises when the quiz is complete and deliver coupons to the appropriate participant. Personalisation Strengthens Authority: Structuring insights around the four lifestyle pillars (diet, sleep, stress, exercise) and providing tailored product recommendations reinforced Activia's position as a trusted category expert, moving beyond simple product promotion. Email Automation Optimises Conversion Funnel: Strategic use of email communications, not just for delivery but for engagement and reminder nudges, proved essential for ensuring high quiz completion rates and maximising coupon redemption.