Alpro Win Prizes: Enter the Instant Win Competiton for an Opportunity to Win Big!

Holograph and Alpro are proud to launch a purchase necessary instant win promotion for a chance to win outstanding prizes including Ninja Luxe Café Premier Coffee Machine, Ice Cream and Frozen Drink Maker and more!

Objective The campaign's objective is to drive repeat purchases of Alprolicious drinks via a Purchase Necessary instant win mechanism while enhancing consumer engagement through attractive prizes and digital experiences. Holograph's Role Building the comprehensive competition flow Setup Fulfilment System Configure Prize Mechanics to handle physical and digital rewards Delivery of prizes Craft fulfilment system emails Create a reporting dashboard that tracks real time campaign metrics

Partners Involved Alpro (Danone): Promotional marketing and brand guide lines to follow for design. Holograph: Managing the technical build of the campaign including screens and emails, fulfilling prizes and setup reporting for the competition. Key Metrics Over 32,000 visitors Over 18,000 entries 1 in 3 participants signed up for comms 90% of Entries Were Repeated Consumers Over 50% of participants bought Alpro products for the very first time Learnings Excellent Depth of Engagement: This campaign highlighted the effectiveness of letting participants enter multiple times throughout the campaign event, with only over 90% of participants being repeated consumers. As a result, participants made an average of 10 entries throughout the campaign, driving high participant intensity and sustained interest. Attractive Incentives Increases Customer Acquisition: The importance of premium prizes available in the prize pool proves significant as we have seen over 50% of participants buying Alpro products for the first time during this campaign. Product Performance Visibility: The bespoke reporting dashboard provided real time insights into which participating Alpro products were most scanned, offering valuable, immediate understanding of consumer preference and product engagement.