Auchan x Super Mario

Auchan × Super Mario was created as part of Auchan’s 2026 Super Mario Collector campaign in France. Consumers were invited to scan a campaign QR code, register or log in, and return each day to answer a new quiz question. Correct answers awarded points. As participants built up their points balance, they progressed through three tiers, unlocking exclusive Super Mario digital wallpapers and access to further campaign rewards. The mechanic was simple for consumers, but delivering it required more than a registration form and a daily question. The platform needed to recognise every participant, control daily access, retain points between visits, unlock the correct rewards and give Auchan a reliable view of activity throughout the campaign. Holograph designed and delivered the digital platform behind this journey. One connected system managed accounts, daily quizzes, points, tier progression, digital rewards and campaign reporting. The Challenge Auchan wanted to extend its Super Mario Collector activation beyond the physical sticker collection, creating a digital experience that would give consumers a reason to return throughout the campaign. The challenge was turning a single QR-code interaction into sustained daily engagement. Each participant could answer one quiz question per day, earning points for correct answers and building towards three reward thresholds: 250, 500 and 1,000 points. To make this work, the platform needed to recognise returning participants, prevent multiple daily attempts, schedule new questions, validate answers and maintain accurate points balances across the campaign. Reward management added another layer. As participants reached each tier, the platform needed to automatically unlock the corresponding Super Mario wallpaper and maintain eligibility records for additional prize opportunities. For Auchan, the objective was equally important behind the scenes: understanding how consumers were participating, how frequently they returned and how engagement translated into progression and reward activity. Partners Involved Auchan: Providing the campaign strategy, retail activation, promotional channels, reward programme and operational requirements. TCC Global: Managing communication between Auchan and Holograph and supporting the campaign's delivery. Nintendo: Providing the Super Mario licence, approved characters, creative assets and brand guidelines. Holograph: Designing and delivering the digital campaign platform, including registration, daily quiz mechanics, points allocation, tier progression, digital reward delivery, participant management and reporting. Markets France Key Objectives Extend Auchan’s physical Super Mario Collector campaign into a digital experience. Encourage repeat consumer engagement through daily quiz participation. Create a seamless QR-led registration and returning-user journey. Manage daily participation limits and accurate points allocation. Reward continued engagement through three progression tiers. Unlock exclusive digital rewards automatically. Provide Auchan with visibility of participation, progression and reward activity. Holograph Solution Holograph developed a connected campaign platform that transformed a daily quiz into an ongoing digital engagement journey. The experience brought together consumer accounts, scheduled quiz content, automated points allocation, tier-based rewards and real-time reporting, allowing Auchan to manage the campaign through one integrated system. QR Code and Registration Journey Consumers entered the digital experience by scanning a campaign QR code featured across Auchan’s promotional touchpoints. New participants could register for an account, while returning users could log in and continue from where they left off. Each account retained its points balance, completed quiz attempts, tier status and unlocked rewards, creating a consistent experience across multiple visits. Daily Quiz and Participation Management Holograph built the daily quiz mechanic around a simple participation rule: one question per account per day. The platform automatically checked each participant’s eligibility, displayed the scheduled question and validated the submitted answer. Correct answers triggered a points award, while incorrect answers meant participants could return the following day for another opportunity. Quiz content was scheduled across the campaign period, allowing new questions to appear automatically without manual updates each day. This gave consumers a fresh reason to return while ensuring participation remained consistent and controlled. Points and Tier-Based Progression Every correct answer contributed to the participant’s accumulated points balance. Holograph developed a persistent points system that tracked individual progress and automatically checked when a participant reached one of the campaign’s three milestones: 250 points: First reward tier 500 points: Second reward tier 1,000 points: Third reward tier Participants could see their progress towards the next milestone, giving each daily interaction a longer-term objective. By linking individual quiz attempts to an ongoing points balance, the experience encouraged consumers to return, build their progress and continue engaging with the campaign. Digital Rewards and Prize Eligibility Each completed tier unlocked an exclusive Super Mario digital wallpaper, with three different wallpapers available across the full progression journey. Holograph connected reward access directly to each participant’s points balance, ensuring wallpapers became available automatically once the required threshold was reached. Tier progression also supported eligibility for additional campaign rewards, connecting ongoing participation with wider prize opportunities. Campaign Reporting Holograph provided campaign reporting across the complete digital journey. Auchan could monitor registrations, returning participants, daily quiz activity, correct answers, points awarded, tier progression and digital reward unlocks. This connected view allowed the campaign team to understand how consumers were engaging throughout the promotional period and provided the participant records needed to support reward administration.

Holograph Delivered QR-led mobile-first campaign web app Account registration and returning-user login Daily quiz scheduling and answer validation One-play-per-day participation controls Automated points allocation and persistent balances Three-tier progression and progress tracking Exclusive Super Mario digital wallpaper unlocking Prize eligibility and reward administration support Real-time campaign reporting Live technical and operational support Hero Metrics (so far) Over 35,000 consumer registration Over 31,000 active consumers Over 9 millions points earned 89% activation rate  Business Impact The Auchan × Super Mario digital experience demonstrates how a familiar gaming mechanic can create a structured reason for consumers to engage repeatedly with a retail campaign. By connecting daily participation with persistent points, visible progression and tier-based rewards, Holograph helped Auchan build an experience designed around continued consumer interaction rather than a single competition entry. The platform also simplified the operational complexity behind the campaign. Registration, daily participation controls, quiz scheduling, points management and reward unlocking were handled through one connected system, reducing the need for manual intervention. For Auchan, the integrated reporting provided visibility into how participants moved through the experience, from their first registration to repeat visits and reward milestones. The result is a digital engagement platform that brings the progression and reward mechanics of Super Mario into Auchan’s wider retail activation, giving consumers a reason to come back, keep playing and work towards their next reward.