Celestyal Cruise: Win a 7-Night Cruise to Greece, Italy and Croatia

We're kicking off our first ever campaign with Celestyal Cruise by cutting straight to the chase: You could win a luxurious 7-day cruise covering the best of the Mediterranean, and the only hurdle is your email address. It’s the easiest trip you’ll ever win. Objective The objective is to drive brand engagement and encourage more people to opt in to marketing comms via a simple form campaign that instantly puts users in the grand prize draw. Holograph's Role Designing and building competition form Develop real time reporting dashboard Setup winner draw mechanic

Partners Involved Celestyal Cruise: Marketing the competition including a promo video from Laura Hamilton as well as handling of prize. Holograph: Creating and designing the competition form, hosting the comp, managing data and developing a real time dashboard. Key Metrics Over 5k entries in a month Over 14k page views 35% participants signed up for comms Learnings Immediate Scalability: Securing over 5k entries in a single month proves the platforms technical scalability to handle significant, sudden traffic spikes, confirming the robustness of our build for future high demand campaigns. Conversion Rate: Strong ratio between page views and form entries confirms the effectiveness of minimal entry requirement and the intuitive design of the form. This validates our expertise in creating low friction promotions that maximise conversion volume. Cost Effective Data Acquisition: An impressive 35% of participants signed up for communications. This high opt in rate is a key outcome of our strategic form placement and messaging, demonstrating a successful and cost effective mechanism for converting high promotional interest into a valuable, addressable first party audience. International Regulatory Agility: This competition was designed and built in the UK, configured specifically to Greek regulatory and legal standards, with mechanics, terms, data handling and prize fulfilment set up to meet local requirements. We coordinated approvals, testing and launch with clear audit trails, ensuring compliant operation throughout the live period. We bring extensive consumer engagement experience across many markets and territories, having delivered numerous international campaigns for leading brands, and we routinely align programme design and operations to local laws, promotional codes and data obligations.