Evian 200 Years Celebration

Celebrating Evian’s 200 years anniversary, this campaign was designed to transform a memorable moment into an interactive connected customer experience. The activation combined AR exploration, instant-win mechanics, social sharing, coupon redemption, and retail activation into one seamless journey.Consumers were invited to scan participating products, enter the experience through sign-up, and explore an immersive AR environment before selecting a mystery box for the chance to win prizes. They were encouraged to continue engaging with the campaign through social media sharing and coupon redemption journeys connected to participating retailers. Throughout the experience, automated email confirmations kept consumers informed and connected at every stage of participation. Objective The objective was to create a memorable anniversary activation that: Increased consumer engagement across physical and digital touch points Encouraged social amplification through sharing mechanics Connected promotional participation with real retail conversion Delivered a memorable brand experience worthy of the Evian’s 200 years celebration The campaign also needed to support seamless omnichannel participation while managing fulfilment, CRM communication, and retailer coupon activation within one connected journey. Holograph’s Role Holograph transformed the campaign concept into a connected engagement system. This included: Designing the end-to-end customer journey. Developing the AR experience that showcasing Evian’s 200 years anniversary celebration vibe. Creating sign-up and participation flows. Enabling instant win game mechanics. Integrating social sharing functionality. Building retailer coupon activation pathways. Managing automated email communications. Supporting fulfilment and prize dispatch operations.

Partners Involved Evian (Danone): Providing brand strategy and 200 years anniversary campaign direction, coordinating prize and promotional management, and ambassador management. Holograph: Building connected customer journey design, managing campaign execution and CRM integration, coordinating fulfilment and operational delivery.

Key Metrics (so far) Over 65k QR code scans Over 100k visits Over 35k entries made Over 20k AR interactions Over 10k sign-ups 87% email engagement rate Learnings Immersive Interactions Increase Engagement Quality: With over 20,000 AR interactions, it became clear that giving users something genuinely interesting to do before the conversion mechanics kicked in made a real difference. Rather than rushing straight to the prize mechanic, the AR experience gave people a reason to slow down and explore, and that curiosity carried them deeper into the journey than a standard entry flow would have. Retail Choice Creates More Valuable Consumer Data: Allowing users to choose their preferred retailer during coupon activation provided more than just redemption flexibility. It created a clearer picture of retailer engagement behaviour and connected campaign participation more directly to real shopping intent. Automated Communication Reinforces Trust Throughout the Journey: Across more than 35,000 completed interactions, the campaign maintained an 87% email engagement. Timely confirmations, status updates, and consistent touch points throughout the process meant users were never left wondering what was happening. Consistent communication kept people connected long after their first interaction, and helped build the kind of trust that's hard to manufacture but easy to lose.