Evian Limited-Edition Bottle Bags Drop: Celebrating 200 Years Through a Live Reward Experience

To celebrate Evian's 200th anniversary, Holograph help Danone’s Evian team to deliver a live digital reward experience designed around one shared consumer moment. Instead of running a traditional promotion over several weeks, the campaign invited consumers to register ahead of a single live reward event. On the day, participants returned at a scheduled time to claim limited edition bottle bag rewards through a fast and intuitive digital journey. Behind the experience, Holograph delivered the complete technology ecosystem powering the campaign, from registration and CRM communications to live reward allocation, fulfilment and campaign reporting, and ensuring every interaction felt simple, reliable and effortless. The Challenge A campaign like this creates an unusual technical challenge. Unlike traditional prize promotions where entries arrive gradually over several weeks, the majority of traffic would arrive almost immediately after launch. That meant every stage of the experience had to perform perfectly under pressure: Consumer notifications User authentication Prize allocation Claim validation Fulfilment preparation There would be no second chance. Everything needed to work from the very first minute. Creating excitement around a live reward event is only half the challenge. Delivering a flawless experience when thousands of consumers arrive at the same moment requires careful planning and robust technology. The campaign needed to encourage advance registration, keep consumers engaged in the lead-up to the event and bring them back at exactly the right time. At the same time, the platform had to manage peak traffic, allocate rewards instantly, prepare successful claims for fulfilment and provide complete visibility throughout the campaign. For Evian, the objective was more than simply distributing rewards, also creating a premium digital experience that reflected a landmark moment in the brand's history. Partners Involved Evian (Danone): Providing brand strategy and limited-edition bag drop campaign direction, and coordinating prize and promotional management. Holograph: Building connected customer journey design, managing campaign execution and CRM integration, coordinating fulfilment and operational delivery. Markets United Kingdom & Ireland Key Objectives Celebrate Evian's 200th anniversary with a memorable digital activation. Drive consumer participation through a live reward experience. Capture valuable first-party consumer engagement. Deliver a seamless journey under high-volume demand. Automatically prepare successful claims for fulfilment. Holograph Solution Holograph designed and delivered an end-to-end connected experience, bringing every stage of the campaign together into one seamless consumer journey. Rather than treating this as a simple prize claim experience, we engineered the entire journey around one objective: “Make every consumer interaction feel effortless, even during peak demand.” Ahead of launch, the platform underwent extensive testing to ensure it could confidently handle the expected traffic. Consumer Registration Consumers registered ahead of the live event through a simple sign-up experience, building anticipation while enabling first-party data capture. Automated Communications In the hour leading up to the reward drop, automated SMS notifications reminded participants that the event was about to begin, driving consumers back at precisely the right moment. Live Reward Experience Once the event opened, participants entered a fast, responsive claiming experience designed to perform reliably under peak demand. Rewards were allocated instantly, creating a frictionless experience from entry to confirmation. Fulfilment Ready Once a reward was successfully claimed, the prize automatically became fulfilment-ready within the platform. From there, Holograph managed the next stage of the journey, coordinating and processing prize distribution so rewards could be sent directly to successful participants. This gave Evian a genuinely end-to-end campaign solution, from registration and live reward allocation through to fulfilment and delivery, without the brand needing to manage the complex operational work that followed each claim.

Holograph Delivered End-to-end campaign platform Consumer registration journey First-party data capture Automated CRM & SMS communications Live reward experience Reward allocation engine Claim validation Fulfilment-ready workflows Real-time campaign monitoring Analytics & reporting Hero Metrics Over 180,000 Page Views Over 25,000 SMS Sign-ups Over 30,000 Participants Over 50% SMS Click-Through Rate 200 Rewards Successfully Claimed Business Impact The activation demonstrated how connected digital experiences can transform a single campaign moment into a complete consumer journey. Advance registration, automated CRM communications and a carefully orchestrated live reward experience worked together to maximise participation while maintaining a seamless user experience under peak demand. Rather than ending at the point of reward allocation, Holograph managed the complete campaign lifecycle. For Evian, this meant one technology partner delivering both an engaging consumer experience and the operational infrastructure behind it, allowing the brand to focus on celebrating its 200th anniversary while Holograph managed the journey from first scan to final delivery.