Evian x Wimbledon: Stay Hydrated and Refresh. Scan a QR Code and Receive a Free Bottle and a Digital Coupon to Redeem at Participating Tesco Stores

Capitalising on the excitement building up for the Wimbledon Championships, Evian and Holograph have launched a new initiative. The campaign uses QR codes placed on D6 advertising units, allowing consumers to simply scan the code to connect instantly with the brand. Once scanned, participants can claim a free 750ml bottle of Evian and receive an additional digital coupon, turning a moment on the street into a simple, rewarding exchange.

Objective This campaign aims to drive product trials, build brand awareness by leveraging the excitement of the Wimbledon Championships as well as reinforcing its association with the event. Holograph's Role Develop the campaign flow Craft fulfilment system emails Develop user interface Develop a reporting dashboard

Partners Involved Evian (Danone): Providing brand guidelines, designing the campaign flow Holograph: Building the campaign flow, configuring fulfilment system and creating a reporting dashboard Key Metrics Over 200 QR code scans Over 150 entries 100% claim rate 1 in 4 participants subscribed Learnings Perfect Delivery Record: The coupon flow was built in a smooth manner that provided ease for consumers to complete the flow and claim their coupon, resulting in 100% claim rate. Conversion: The campaign delivered a highly successful conversion rate of 75%, validating the strength of the promotional strategy and entry mechanics.