GetPRO Feed Your Progress: Turn Your Workout into Wealth by Converting Activities to Redeemable Rewards

What happens when tracking your activities is no longer just about bragging rights? For the GetPRO community, it’s about earning true, tangible value. We didn't stop at building a hub to record your progress; we launched a full-scale rewards ecosystem that instantly converts your activity points into access to a vault of fantastic prizes. Objective To leverage a scalable digital platform that converts in store activation into first party data capture, sustained brand loyalty, and repeatable consumer purchase cycles. Holograph's Role Setup and start the technical build for the hub which includes: Setting up coupon giveaways Integrate third party trackers (Garmin, Fitbit and Strava) Setup points system Configure rewards to be redeemable via points Activity dashboard Setup fulfilment system Setup coupon giveaways Craft fulfilment emails Create a reporting dashboard capable of tracking real time metrics Managing and fulfilling the rewards redeemed

Partners Involved GetPRO (Danone): Providing brand guidelines, key visuals and design of the hub flow Holograph: Developing and managing the technical hub build, applying user interface designs, fulfilling coupons and rewards and developing a real time dashboard Key Metrics (So Far) Over 2k unique visitors Over 1k accounts 65% of participants have signed up to comms Learnings Sustained Engagement: Over the initial operating period, the platform successfully converted over 2,000 unique visitors into more than 1,000 active accounts. This sustained account creation rate confirms the platforms value proposition and its effectiveness as a long term engagement solution. High Value Data Capture: Strong 65% opt in rate for brand communications among participants validates the platforms ability to transition users from a one time interaction to a high value, addressable marketing audience for continued brand messaging. Testing Future Loyalty Drivers: The recent launch of the points redemption feature serves as a critical test for measuring the platforms potential to drive repeat visits and purchases. Future learning will focus on analysing how this new incentive affects user retention and frequency of engagement in the coming months.