GetPRO Strava: Fuel Your Progress

Holograph is pleased to announce a collaboration with GetPRO and Strava to promote active lifestyles through completing GetPRO hosted challenges for a chance to win 1 of 3 spots in the TCS London Marathon. Objective The objective is to strengthen GetPRO’s positioning as a leader in fitness nutrition by engaging fitness-focused consumers through an activity-based Strava challenge, which simultaneously generates a valuable marketing pipeline for future campaigns. Holograph's Role Challenge Setup: A bespoke fitness challenge is created on Strava, with milestones tailored to engage the target audience. Challenge Completion: Participants who complete the Strava challenge receive a unique link directing them to the competition entry registration page. Entry registration: Users complete an entry registration form capturing essential details (name & email). Prize Draw: Three winners are selected at the campaign’s conclusion in February 2025 to receive entries to the London Marathon

Partners Involved GetPRO (Danone): Matching their brand guide lines when designing the microsite Holograph: Building the competition flow, configuring prize mechanics and visualise reporting through dashboards Key Metrics Over 30,000 visitors Over 13,000 submitted entries 1 in 3 participants opted in for comms Learnings Platform Alignment Drives Authenticity: The campaign successfully leveraged the native environment of Strava, driving over 30,000 high-intent visitors to the challenge page. This alignment with the brand's active lifestyle mission ensured the content felt authentic and relevant, significantly enhancing engagement. Conversion Efficiency: The seamless, low-friction integration funnel (Strava link to HIT embedded page) proved highly effective, converting a large portion of visitors into over 13,000 submitted entries. Data Acquisition Yields Quality Leads: The utility-driven nature of the challenge ensured that the data collected was not only high-volume but high-quality. The campaign achieved a strong marketing pipeline, successfully securing future communications consent from 1 in every 3 participants. Multi-Platform Technology for Scalability: Housing the campaign on the brand's AEM site while leveraging HIT and Strava demonstrated a robust, adaptable framework. This technological choice proved that the successful formula for gathering high-quality entries can be easily scaled and redeployed for future sports or lifestyle challenges across various brand platforms.