Holograph and ARize Bring the Halo Galaxy To Life in AR For Lucozade Energy

Escape into the Halo universe with Lucozade Energy! Thanks to Holograph and ARize, UK consumers could merge their favourite video game’s galaxy with reality through an immersive augmented reality (AR) experience. Discover how we brought this campaign to life.

Objective The aim was to create an immersive AR experience that engaged consumers, leveraged the popularity of the Halo franchise, and boosted interaction with Lucozade Energy by providing unique and exciting rewards. Holograph’s Role Holograph, in collaboration with ARize, delivered: An AR-powered experience accessible via on-pack QR codes Integration of Halo Infinite’s universe into the AR experience A seamless AR experience without the need for additional apps Coordination with Suntory Beverage & Food GB&I’s TED team to ensure brand alignment Partners Involved Holograph ARize Suntory Beverage & Food GB&I’s TED team

Key Metrics: Campaign Duration: May to August 2022 Initial Engagement: 240,000 visitors, 186,000 entries by 54,000 entrants in the first three weeks Total Reach: Engagement from gamers in over 110 countries Prizes: 101 XBOX consoles, 101 12-month game passes, in-game rewards for every participant Learnings: Immersive Consumer Engagement: The AR experience captivated users by integrating a beloved video game with real-world interactions, significantly enhancing consumer engagement. Technological Innovation: Utilising Web AR technology allowed for a browser-based experience without requiring app downloads, ensuring ease of access and a seamless user experience. Wide Reach: Although targeting GB&I, the campaign saw international engagement, highlighting the global appeal of both the Halo franchise and innovative marketing strategies. Scalability and Adaptability: Building on the success of previous AR campaigns, Holograph demonstrated the ability to scale and adapt AR technology to different brands and campaigns effectively. This campaign not only delighted Halo fans but also set a new standard for how brands can use AR to create memorable and engaging consumer experiences.

What an explosive and exciting campaign­! If our recent Ribena + Hasbro partnership wasn’t enough, we’ve achieved yet another remarkable milestone. The Lucozade Energy + Xbox and Halo partnership gave gamers and gatekeepers the chance to ‘Unleash Their Inner Hero’. From our digital ideation to AR story boarding, we set out to bring the widely recognised Halo holographic galaxy to life. We gave consumers a chance to win with every bottle purchased, through QR Codes, AR engagement and exploration. Everyone involved are proud to have had the opportunity to work on such an activation, from two awesome brands, with extraordinary results. But nothing prepared us for the results and the response from the gaming community. Our target audience were GB&I only but, we received huge waves of engagement from excited gamers in over 110 different countries from around the world! SBF GB&I's Sr Developer & Digital Projects Manager Chris Watterston