Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings
The ever-expanding criteria taken into account by search engines has provided SEO experts with regular headaches. Search engines now look at hundreds of factors to determine the most relevant results, and user experience (UX) has become an important area for companies in terms of ranking highly on search engines. This addition of UX as a ranking factor has created a strong link with SEO, changing the role of an SEO expert and improving many website experiences for customers...
