Fuel Your Missions: Lucozade Teams Up with Xbox for Exclusive Starfield Promotion

Fuel your journey to the stars with Lucozade Energy and Xbox! To promote the launch of the highly anticipated exclusive, Starfield, we helped merge the worlds of gaming and energy with a massive on-pack activation across the UK and Ireland. Discover how we launched this high-volume partnership, enabling shoppers to instantly Buy, Scan, and Win exclusive rewards.

Objective The objective primary objective is to drive brand engagement and customer acquisition by promoting the upcoming Xbox exclusive, Starfield, through a prize structure designed to onboard consumers directly into the Xbox gaming ecosystem Holograph's Role Developing the technical campaign build Craft fulfilment emails Coordinating with Suntory Beverage & Food to ensure brand alignment Adding promotional banner to Lucozade's website Partners Involved Suntory Beverage & Food Holograph Microsoft

Design Deliverables Microsite and Emails: Created based on Suntory Food & Beverages brand guidelines and supplied assets. Closure Page: Designing post closure page for contacting winners and sending to subscribed/opt in non winners to drive conversion. Entry and Prize Claim Form: Ensure legitimate details are submitted correctly. Production Deliverables Dual Route Entry System: Engineered and deployed two distinct entry forms and landing pages to manage Shopper and Wholesale user segments. Asset Integration: Designed and integrated a full suite of campaign assets, including banners into the clients high traffic site. Compliance: Managed the technical setup for short URLs and two separate sets of Terms & Conditions, ensuring legal compliance and efficient user routing for both audiences. Learnings: Strategic Ecosystem Acquisition: The campaign validated the effectiveness of using high-value, partner-branded incentives (Xbox/Starfield prizes) as a mechanism to drive consumers directly into the client's desired gaming ecosystem. Agility in Audience Segmentation: The project proved our technical capacity to segment complex promotions, efficiently managing the distinct rules and entry paths for both Shopper and Wholesale audiences within a single campaign structure. Maximised Conversion Pipeline: From initial page integration to the final communications infrastructure, our overall system design validated a high efficiency pipeline for capturing qualified data and supporting follow up customer acquisition efforts.