Objective The objective primary objective is to drive brand engagement and customer acquisition by promoting the upcoming Xbox exclusive, Starfield, through a prize structure designed to onboard consumers directly into the Xbox gaming ecosystem Holograph's Role Developing the technical campaign build Craft fulfilment emails Coordinating with Suntory Beverage & Food to ensure brand alignment Adding promotional banner to Lucozade's website Partners Involved Suntory Beverage & Food Holograph Microsoft
Design Deliverables Microsite and Emails: Created based on Suntory Food & Beverages brand guidelines and supplied assets. Closure Page: Designing post closure page for contacting winners and sending to subscribed/opt in non winners to drive conversion. Entry and Prize Claim Form: Ensure legitimate details are submitted correctly. Production Deliverables Dual Route Entry System: Engineered and deployed two distinct entry forms and landing pages to manage Shopper and Wholesale user segments. Asset Integration: Designed and integrated a full suite of campaign assets, including banners into the clients high traffic site. Compliance: Managed the technical setup for short URLs and two separate sets of Terms & Conditions, ensuring legal compliance and efficient user routing for both audiences. Learnings: Strategic Ecosystem Acquisition: The campaign validated the effectiveness of using high-value, partner-branded incentives (Xbox/Starfield prizes) as a mechanism to drive consumers directly into the client's desired gaming ecosystem. Agility in Audience Segmentation: The project proved our technical capacity to segment complex promotions, efficiently managing the distinct rules and entry paths for both Shopper and Wholesale audiences within a single campaign structure. Maximised Conversion Pipeline: From initial page integration to the final communications infrastructure, our overall system design validated a high efficiency pipeline for capturing qualified data and supporting follow up customer acquisition efforts.