Lucozade Energy’s ‘Zero to Pay’ at Misguided: A Seamless Instant Win Success

Lucozade Energy’s “Zero to Pay” campaign, in collaboration with Missguided and powered by Holograph, garnered over 570,000 entries and delivered more than 510,000 instant wins. With over a million landing page visits, this campaign significantly boosted brand engagement and consumer loyalty. Objective To create and deploy a 24/7 instant win competition within 5 weeks, running parallel On Pack Offer (OPO) competitions to enhance brand awareness and advocacy for Lucozade Energy. Holograph’s Role Holograph’s contributions included: Generating unique 6-digit codes and printing them on Lucozade Zero cans Developing branded interfaces for each OPO competition on the Lucozade Energy website Implementing an instant win mechanic to inform users immediately if they won a prize Utilizing Winner Tools for competition mechanics, branded assets, and Fulfilment interface Designing a mobile-responsive platform for seamless entry on desktop, tablet, or mobile Providing real-time reporting dashboards for actionable business insights

Partners Involved Holograph Lucozade Energy Missguided Key Metrics: Total Entries: Over 570,000 Average Entries Per Day: Over 5,000 Total Prizes Won: Just over 510,000 instant wins Landing Page Visits: Well over 1 million Repeat Consumer Entries: 77%

Learnings: Efficiency in Campaign Deployment: Successfully launched in under 5 weeks, demonstrating the effectiveness of a streamlined development process. High Engagement and Repeat Participation: Significant repeat entries indicate strong consumer engagement and loyalty. Real-Time Insights Facilitate Decision-Making: Actionable insights from real-time data collection enhance campaign management and evaluation. Mobile Responsiveness Boosts Accessibility: A mobile-responsive design ensures broader accessibility and participation.

Success Highlights: The campaign was a major hit, driving over 1 million visits to the landing page. High engagement levels with 77% of entries coming from repeat consumers, showcasing strong brand loyalty. Holograph’s sophisticated digital solutions ensured the seamless execution of Lucozade Energy’s “Zero to Pay” campaign, creating a highly engaging and successful instant win experience for consumers.