Lucozade Sport’s ‘Move More Win More’ App: Energising Fitness with Incentives

Lucozade Sport’s innovative “Move More Win More” app, developed by Holograph, has motivated nearly 100,000 users to get active, recording over 66 billion steps and reinforcing brand loyalty. This app not only promotes fitness but also offers users a chance to win prizes through their physical activity, enhancing brand engagement and consumer insights. Objective To create a responsive, user-friendly app that encourages physical activity, advocates brand loyalty, drives participation, gains consumer insight, and increases brand awareness for Lucozade Sport. Holograph’s Role Holograph’s contributions included: Developing a responsive app with a smooth design to enhance user experience Ensuring integration with all main fitness apps and devices to track various physical activities Converting movement data into steps for automatic entry into prize draws Implementing personalized experiences to complement the user journey Collecting and managing user data through real-time reporting dashboards, the EPIK CRM platform, Fulfilment interfaces, and the Customer Relationship Manager (CRM)

Partners Involved Holograph Lucozade Sport Key Metrics: Total App Downloads: 94,417 Total Number of Steps Recorded: Over 66 billion

Learnings: Integration with Fitness Apps Increases Usability: Seamless integration with various fitness apps and devices maximizes user engagement. Personalised Experiences Enhance User Journey: Tailored user experiences encourage continued participation and brand loyalty. Incentivised Activity Drives Engagement: Automatic entry into prize draws and earning movement badges motivate users to stay active. Comprehensive Data Collection Aids Insights: Real-time data collection and reporting provide valuable consumer insights and facilitate campaign management.

Media Recognition: • Featured In: The Drum, Sport Industry, and Little Black Book, highlighting the app’s success in promoting fitness and healthy living. With Holograph’s expertise, Lucozade Sport’s “Move More Win More” app successfully engages users, promotes physical activity, and enhances brand loyalty through an innovative, data-driven approach.