M&M’s Global Character Elections Campaign: A Multi-Lingual Success Story

Launching a worldwide campaign is no small feat, but when it comes to M&M’s Global Character Elections, we made it possible. Spanning 29 countries and 24 languages, the campaign garnered 1.2 million entries in just three months, showcasing Holograph’s unparalleled expertise in translation and real-time reporting tools.

Objective The goal was to execute M&M’s first international brand promotion, enabling real-time competition data sharing, accommodating diverse international language and legal requirements, and providing Brand/Project Managers with user-friendly translation tools. Holograph's Role A multi-lingual global voting system User-facing interfaces with customisable language and images for each country Branded websites for 29 different countries A real-time map reflecting voting results A robust Translation Management Tool (TMT) for promotional and legal document administration Partners Involved Mars Inc. Holograph Local Brand/Project Managers in 29 countries

Key Metrics: Campaign Duration: 3 months to first live site Countries Involved: 29 Languages Supported: 24 Total Entries: 1.2 million

Learnings: Flexibility and Efficiency: Rapid deployment in just three months highlighted our ability to adapt and execute efficiently under tight deadlines. Real-Time Data Management: Implementing a real-time voting map ensured transparency and engagement across different regions. Comprehensive Translation Tool: The TMT facilitated seamless document translation and management, proving crucial for maintaining legal and promotional compliance across multiple jurisdictions. Scalability: The success of the campaign demonstrated our capability to handle large-scale, multi-lingual projects effectively.

This campaign not only boosted M&M’s global presence but also underscored the importance of tailored, real-time solutions in international promotions.