Objective The goal was to execute M&M’s first international brand promotion, enabling real-time competition data sharing, accommodating diverse international language and legal requirements, and providing Brand/Project Managers with user-friendly translation tools. Holograph's Role A multi-lingual global voting system User-facing interfaces with customisable language and images for each country Branded websites for 29 different countries A real-time map reflecting voting results A robust Translation Management Tool (TMT) for promotional and legal document administration Partners Involved Mars Inc. Holograph Local Brand/Project Managers in 29 countries
Key Metrics: Campaign Duration: 3 months to first live site Countries Involved: 29 Languages Supported: 24 Total Entries: 1.2 million
Learnings: Flexibility and Efficiency: Rapid deployment in just three months highlighted our ability to adapt and execute efficiently under tight deadlines. Real-Time Data Management: Implementing a real-time voting map ensured transparency and engagement across different regions. Comprehensive Translation Tool: The TMT facilitated seamless document translation and management, proving crucial for maintaining legal and promotional compliance across multiple jurisdictions. Scalability: The success of the campaign demonstrated our capability to handle large-scale, multi-lingual projects effectively.