Page Editor toolbar – Metadata extras

From Googlebots to og: tags, all the CMS Metadata options are explained below so you can enhance your SEO and increase your websites search ranking.

1. What is the meta Robots and Googlebot tag? The Robots meta tag lets you utilise a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. “Index” allows search engine robots to index the page and “follow” tells the search engine robots to follow the links on the page, both of these tags are default indexing behaviour. While the Robots tag applies to all search engines, the Googlebot is specific to Google.   2. How to use the Rating tag If you wish to rate your page’s audience appropriateness, use the Rating meta tag. It categorises the site with a text rating similar to the film rating system.  Text Rating Safe for kids General 14 years Mature Restricted 3. How to use the Author field The purpose of the Author meta tag is to list the person or business that created the content on your webpage, this allows you to credit the author of the content on the page. You can put any text in the Author tag field, but it’s best to use the full first and last name of the author. If there are multiple authors for a page, separate them by commas.  4. Explaining Open Graph (og:) meta tags Facebook’s Open Graph (og:) tags allow you to specify metadata to optimise how your content appears on a user’s Facebook timeline. Although there are a number of tags you can add, the table below contains the key three, crucial to encouraging social media users to click through to your site. If you don’t use Open Graph tags, then Facebook will default to standard metadata.