Pilsner Urquell: New Website Brings Enhanced Experience to Croatian Market

Holograph are proud to collaborate with Pilsner Urquell in supporting their presence within the Croatian market by launching a website built using Magnolia CMS! Objective The objective was to establish a brand-new digital presence for Pilsner Urquell within the Croatian market, and to engineer the underlying platform using Magnolia CMS to ensure it is scalable, reusable, and optimised for seamless handover to the client's internal management team. Holograph's Role Learn and understand a brand new CMS system Configuring CMS component blocks Integrate pub search map Adding Croatian texts to the site

Partners Involved Pilsner Urquell (Asahi): Providing brand guidelines, translations and marketing the new site launch Holograph: Adapting to Magnolia CMS, building component blocks and robust testing Current Key Metrics Over 65k visits since launch Over 64k unique sessions since launch Learnings Magnolia CMS: A key learning involved was the successful and efficient deployment of the new website on Magnolia CMS, a platform specifically requested by the client for their long term infrastructure and management strategy. This reinforced our teams technical agility and validated the decision to prioritise the clients preferred system, ensuring they are fully equipped for self sufficient maintenance and scalable future growth. Sustained Platform Adoption: The accumulation of over 65k total visits and over 64k unique sessions over a five month period confirms strong, consistent user interest and engagement. This sustained performance provides a robust foundation for future content and marketing initiatives. Effective Audience Reach: The near 1:1 ratio between total visits and unique sessions suggests the site has been highly effective in reaching a broad and diverse audience over the initial period, confirming the success of the overarching digital outreach strategy.