Ribena’s Big Berry Bash: Families to the Heart of Blackcurrant Farms

Ribena’s Big Berry Bash event series gave families a firsthand look at the vibrant farms where Ribena’s blackcurrants are grown. With Holograph’s innovative events system, this engaging campaign successfully boosted brand awareness, confidence, and participation across the UK.

Objective To develop an integrated events system for Ribena’s Big Berry Bash, aimed at increasing brand awareness, confidence, and participation while ensuring efficient submission management and reporting. Holograph’s Role Holograph’s contributions included: Creating an adaptive webform for easy sharing across social platforms, dynamically updating event details Automating event ticket allocation for seamless visitor management Securely storing submissions into EPIK CRM with Fulfilment Tools for efficient event organisation Facilitating real-time data sharing to enable LRS teams to manage customer experiences from sign-up to farm visit

Partners Involved Holograph Ribena Key Metrics: Automated Event Ticket Allocation: Streamlined ticket distribution process Successful National Social Media Campaign: High engagement and broad reach Thousands of Attendances: Significant turnout at the events

Learnings: Dynamic Webforms Enhance Engagement: Easily shareable forms across social platforms increase visibility and participation. Real-Time Data Sharing Improves Management: Immediate access to data allows for responsive and efficient event management. Seamless Integration Boosts Efficiency: Integrating with EPIK CRM and Fulfilment Tools ensures smooth operations and customer experience. Comprehensive Reporting Facilitates Operations: Detailed submission management and reporting support brand operations at various user levels. Ribena’s Big Berry Bash, powered by Holograph’s advanced event management solutions, successfully brought families closer to the brand, driving awareness and participation while showcasing the origins of their beloved blackcurrants.