Ribena Sparkling ‘Reach & Redeem’ Vouchering Campaign: A Bubbly Success

The Ribena Sparkling ‘Reach & Redeem’ campaign, powered by Holograph, achieved outstanding results by combining multi-channel social media engagement with a seamless vouchering system. This innovative campaign boosted brand awareness and drove footfall to Mitchells & Butlers outlets through enticing free voucher offers. Objective To create an engaging multi-channel social media campaign that increases consumer interaction with the Ribena Sparkling brand, enhances brand awareness, and drives footfall to Mitchells & Butlers outlets through a voucher redemption program. Holograph’s Role Holograph’s contributions included: • Developing a seamless integration with Eagle Eye’s vouchering tools • Designing and delivering an email campaign to direct consumers to the Ribena website and Facebook for voucher claims • Creating branded landing pages for smooth form submissions and voucher redemption • Implementing automated emails and SMS to streamline communication and engagement • Providing comprehensive reporting tools to assess campaign performance, conversion, and ROI

Partners Involved • Holograph • Ribena Sparkling • Eagle Eye • Mitchells & Butlers Key Metrics: • Over 120,000 Visits to Landing Page: High traffic driven by effective multi-channel promotion • Over 50,000 Vouchers Issued: Strong consumer interest and engagement • Over 5,000 Vouchers Used: Significant footfall to Mitchells & Butlers outlets • 67% Reduction in Cost Per Lead: Efficient use of budget with high ROI • Click Through Rate 2.5x Average Industry Rate: Exceptional engagement with campaign content • 6x Number of Vouchers Requested Compared with Client KPI: Exceeded client expectations and goals

Learnings: • Multi-Channel Integration is Key: Leveraging multiple platforms (email, Facebook, website) effectively drives traffic and engagement. • Seamless User Journey Enhances Participation: Ensuring a smooth and straightforward process for voucher claims boosts consumer satisfaction and participation rates. • Data Integration is Crucial for Success: Integrating Holograph DXP with Eagle Eye’s API provided valuable insights and comprehensive campaign data for real-time adjustments and post-campaign analysis. • Effective Communication Drives Results: Automated emails and SMS kept consumers engaged and informed, contributing to high voucher redemption rates. The Ribena Sparkling ‘Reach & Redeem’ campaign demonstrates the power of strategic multi-channel marketing and seamless digital solutions in achieving remarkable consumer engagement, brand awareness, and tangible business results.