Ribena Sparkling - Vouchering Campaign with Mitchells & Butlers
A multi channel social media vouchering campaign to promote the launch of Sparkling Ribena. Over 50,000 vouchers were issued with more than 120,000 visits to the promotion landing page.
Ribena Sparkling - Reach & Redeem vouchering campaign
Over 120,000 visits to landing page Over 50,000 vouchers issued Over 5,000 vouchers used An effective 67% reduction in cost per lead Click through rate 2.5x average industry rate Delivered 6x the number of vouchers requested compared with client KPI
Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness. To also drive footfall to Mitchells & Butlers outlets by offering free Ribena Sparkling vouchers when users submit an online form. Holograph were to build a mechanic that could integrate with Eagle Eye's vouchering tools, enabling a smooth user journey and detailed campaign data.
A multi-agency approach to deliver an email campaign driving consumers to Facebook and the Ribena website to claim a voucher for a free bottle of Ribena Sparkling. The vouchers were redeemable in a choice of 300+ Mitchells & Butlers establishments. From submitting the form on branded landing pages to redeeming their voucher, user data was communicated between Holograph DXP and Eagle Eye's API to build an all-inclusive picture of the campaign. This valuable data could be accessed in our reporting tools and used to assess conversion, ROI, and campaign KPIs. Our integrated forms and automated emails/SMS ran seamlessly across platforms, allowing for a successful, data-rich campaign.