Ribena Win Family Experience: Instant Win With Over 1,000 prizes To Be Won!

Ribena is launching a huge summer 'Buy, Scan, Win' campaign across the UK and Ireland, giving consumers the chance to instantly win one of over 1,000 family experiences. We partnered with Ribena to build the gamified digital mechanic, precisely engineered to handle multiple products and ensure compliant entry across all regions.

Objective The campaign's primary objective is to drive product trial, increase brand awareness, and encourage repeat purchases throughout the summer period. The activation will be designed to validate product specific data and manage the complexity of multi regional, multi product instant win mechanic across UK and Ireland. Holograph's Role Developing the technical campaign build Craft fulfilment emails Coordinating with Suntory Beverage & Food to ensure brand alignment Develop a reporting dashboard with real time metrics

Partners Involved Suntory Food & Beverage Holograph Design Deliverables E-campaign Emails: Creating and deploying campaign emails to already opted in subscribed consumers for Ribena Fulfilment Emails: Setting up fulfilment system emails to automatically dispatch for winners for communications and updates regarding their prize. Comprehensive Competition Flow: Holograph will be designing the core competition flow and screens from 'Coming soon' to the 'Entry form and the 'Winners prize claim form'. Dashboard: Holograph will also develop a reporting dashboard within the campaign toolkit. This will provide the client with real time access to critical metrics such as number of QR code scans, entries and new subscribers. Production Deliverables Fulfilment System: Setting up a new interface for this competition to manage and monitor entries, prize status and handling of winners. Handling Multiple Route Systems: Efficiently handle routes for users in GB, NI and ROI. Short URL Setup: Creating short urls and setting up redirects to the landing page as well as Terms and Conditions page. Learnings Scalable Multi Regional Compliance: The successful setup for handling multiple route systems and managing necessary legal redirects confirms the solutions technical robustness and flexibility for expanding high volume promotions across diverse regulatory markets. Data Empowerment: Development of real time reporting dashboard confirms the value of empowering the client with immediate access to critical metrics, allowing rapid, data driven adjustments to the campaigns promotional strategy. Conversion Pipeline: Seamless integration of E-campaign and fulfilment emails with the comprehensive competition flow proves the platforms ability to efficiently move consumers from initial awareness to prize claim and subsequent repeat purchase attempts.