Skyr Couponing: How Danone's QR Code Campaign Hooked New Skyr Buyers

Danone is driving Skyr awareness with a seamless in-store to digital activation. Consumers scan a QR code for instant coupons, linking product trial directly to repeat purchase and post-interaction brand reviews. Objective The objective of this campaign is to drive product trial, increase awareness and encourage repeat purchases. Sampling stations will be setup with QR codes so consumers can engage with brand ambassadors, sample the product, and register for a digital coupon via QR code. Holograph's Role Setup and develop the campaign flow Setup fulfilment system Configure prize mechanic to handle large capacity of coupons within a short period Create a reporting dashboard Craft fulfilment emails

Partners Involved Skyr (Danone): Designing the campaign flow, providing brand guidelines and setting up sampling stations Holograph: Developing the technical campaign build, designing user interfaces and developing a reporting dashboard Key Metrics Over 5k QR code scans Over 4k Entries 41% of participants signed up for comms 92% of participants bought Skyr products for the very first time during this campaign Learnings Exceptional Trial and Conversion Success: 92% rate of first time Skyr product purchases among participants validates the in store sampling and digital coupon strategy as a powerful driver for product trial and immediate conversion of new users. High Engagement and Intent: The ratio of over 5k QR code scans to over 4k entries confirm that the simple digital journey effectively converted high intent samplers into campaign participants, indicating a successful and low friction entry process. Quality Communications Opt In: Solid 41% opt in rate for brand communications among participants demonstrates the campaigns success in capturing valuable, addressable first party data from a highly engaged and newly converted customer base.