Volvic British Summertime Festival: Emerging Artist Voting Mechanic

Get ready to have your say in who takes the stage at the Volvic British Summertime (BST) Hyde Park Festival! For the first time, we’re launching an exciting voting feature that lets fans choose their favourite emerging artist to perform live at BST Hyde Park. Objective To engage festival attendees and music enthusiasts in selecting the top emerging artist to perform at BST Hyde Park, thereby increasing audience interaction and promoting new musical talent. Holograph’s Role Holograph played a pivotal role in implementing the voting mechanic. Our tasks included: • Design and Setup: Creating a seamless voting experience through a well-designed voting page and form, integrating it into our DXP CMS. • Data Collection and Processing: Ensuring each vote is unique and accurately counted, with data stored in a CSV file for post-processing.

Partners Involved • Danone - Volvic • Freuds Group • Independent Judges**: Selecting the six shortlisted artists from the pool of submissions. Production Deliverables • Landing Page and Voting Flow • Thank You and Voting Closed Pages • UTM Links Learnings From this project, we aim to gather insights on user engagement with interactive voting mechanisms, the effectiveness of our design in driving participation, and the overall impact on promoting emerging artists. By incorporating these elements, we ensure a comprehensive and engaging voting experience that not only highlights emerging talent but also empowers festival-goers to directly influence the lineup at BST Hyde Park.