Volvic BST Pre Event: Scan to Win - Instant Win Competition

Get ready to win big with Volvic! Our Scan to Win competition gives consumers the chance to grab tickets to the 2024 BST Festival without any purchase necessary.  Objective The main objective of the Volvic BST Hyde Park Pre Event competition is to engage consumers and drive excitement for the 2024 BST Hyde Park Festival through a No Purchase Necessary (NPN) instant win competition. Holograph’s Role Holograph will handle the winners’ entry form build, configuration tasks, and deployment for Volvic’s website. Additionally, Holograph will: • Craft fulfilment system emails. • Design the comprehensive competition flow. • Configure the fulfilment system. • Develop a reporting dashboard for real-time campaign metrics.

Partners Involved • Danone - Volvic: The client launching the competition. • Freuds: Responsible for prize fulfilment and winner coordination. • Holograph: Managing the technical build, configuration, and reporting for the competition. Metrics • Over 30,000 campaign visitors • Over 10,000 entries • Over 2000 subscribers Entry Process 1. Scan QR Code/Click Link: Participants enter via Paid media, Volvic’s website, Owned email, Organic Social, and Talent Socials. 2. Fill Entry Form: Entrants provide personal details including country of residence, name, email, mobile number, marketing preferences, and age confirmation. 3. Email Verification: A 6-digit code is sent to their email for verification. 4. Winner Reveal: Participants discover instantly if they have won tickets or other prizes.

Reporting and Analytics Holograph will provide a dynamic reporting dashboard, offering real-time insights into QR scans, entries, and new subscribers. This helps Volvic track engagement and optimise the campaign’s effectiveness. This comprehensive approach ensures a smooth and engaging experience for participants, drives brand engagement, and provides valuable data for future campaigns. Learnings • Engagement: High engagement with over 30,000 visitors indicates strong interest. • Conversion: A notable conversion rate with over 10,000 entries, showcasing effective promotion and entry methods. • Subscription Growth: Successfully added over 2,000 new subscribers, demonstrating the competition’s effectiveness in growing Volvic’s audience.