Volvic Force of Nature Fund: Supporting Women's Grassroot Rugby Clubs

Holograph and Volvic are proud to announce a campaign to support women's grassroots rugby clubs. Simply search for your rugby club and submit your application for a chance to win up to £5,000 in grants to help support and renovate your rugby club.

Objective This campaign aims to empower women's rugby by giving female supporting rugby clubs a chance to win a grant of up to £5,000. Holograph's Role Setup fulfilment system for club entries Designing the campaign flow Setup reporting dashboard Implement single entry verification system

Partners Involved Volvic (Danone): Designed the campaign flow, provided brand guidelines to follow and promotional marketing to raise awareness. Holograph's Role: Building the campaign flow, setup fulfilment interface for judges to review and developing a reporting dashboard to keep track of key metrics. Key Metrics Over 200 grassroots rugby clubs applied around the country Over 30,000 total votes Over 9,000 shares across social media Learnings Community-Driven Campaigns Drive Participation: The focus on local clubs leveraged communal passion to generate over 30,000 total votes, confirming this model's power as a volume driver. Purpose Led Incentive Amplifies Reach: The nature of providing support for female supporting clubs provided a powerful, emotional incentive for supporters to share the message. Resulting in over 9,000 social shares. Single Entry Mechanic: Implementing single entry validation not only streamlined the judging process, but also improved the quality of club submissions, guaranteeing the integrity and fairness of the campaign.