Volvic Women's Rugby World Cup: Weekly prize draw for a chance to win Volvic x WRWC merchandises!

Holograph is proud to announce a campaign partnered with Volvic for the upcoming Women's Rugby World Cup. Buy a participating Volvic product and show us to participate in the weekly prize draw. Prizes range from official Gilberts rugby balls to tickets for the Women's Rugby World Cup finals so don't miss out!

Objective To create a seamless scan to enter campaign process, directing users from the product QR code straight to the dedicated competition microsite for easy submission. All whilst leveraging the excitement of the Women's Rugby World Cup to drive sales and continuous consumer interaction with Volvic. Holograph's Role Design the comprehensive competition flow Setup prize fulfilment system Facilitate shipment of prizes Develop a reporting dashboard to visualise real-time campaign metrics Set up email automation

Partners Involved Volvic (Danone): Follow brand guidelines so design matches Volvic's feel. Holograph: Building the competition flow, setup fulfilment system, configure the weekly prize draw and setup a reporting dashboard. Metrics Over 25,000 visitors Over 4,000 entries Over 50% of participants signed up for comms Learnings Impressive Conversion Rate: With over 50% of participants opting in for comms, this highlights the importance of leveraging special events such as the Women's Rugby World Cup to create excitement and eagerness to hear about other promotional campaigns. Weekly Prize Mechanic: The weekly prize draw approach helped retain customer engagement as users are allowed to submit multiple entries; subsequently driving Volvic sales due to the purchase necessary mechanic. Robust Fulfilment System: This campaign has highlighted the importance of a robust fulfilment system to help facilitate prize handling. With many different prizes to be won, we have made sure that the fulfilment system can not only handle the various types of prizes but also to handle automation of the different types of emails in respect to the prize being won.