Wildfarmed Couponing 2026

Powered by Holograph, Wildfarmed wanted to drive trial and repeat purchase of Wildfarmed's products at Waitrose by offering a frictionless, on-pack coupon incentive. Shoppers who purchased a participating products could scan a QR code printed directly on the packaging to instantly receive a £2.25 off their next Wildfarmed purchase, which delivered digitally, redeemable at Waitrose. Objectives The campaign was designed to convert first-time buyers who had never purchased Wildfarmed before, to shorten the repeat purchase cycle by putting a tangible reason to return back in the shopper's pocket before they had even left the store, and to build a consented first-party audience for Wildfarmed’s ongoing CRM and direct marketing activity. Objectives included: Increase product interaction through on-pack QR participation Encourage retailer specific purchase intent Create a frictionless mobile coupon activation experience Capture first-party customer data through sign up and redemption flows Connect physical packaging directly to measurable retail engagement Holograph’s Role Holograph designed and delivered the connected coupon activation infrastructure powering the campaign. This included: QR-led participation journey Coupon activation and redemption flow CRM data capture and registration systems Fulfilment email system Reporting dashboard

Partners Involved Holograph: Developing the technical campaign build, QR code system, coupon configuring, mobile UX and UI design, CRM integration and automated communication systems. Wildfarmed: Providing brand guidelines, campaign assets and managing Waitrose retail trading relationship Key Metrics (so far) 60% of participants signed up for comms 77% of participants bought Wildfarmed products for the very first time during the campaign 96% Conversion rate Learnings Simplicity Was Critical to Participation Volume: 96% conversion rate proved that the simpler digital journey is, the higher intent participants have. The campaign focused heavily on reducing friction between scan and activation, it’s mobile first UX, minimal steps, and clear redeem logic keep participants throughout the experience. The Right Incentive Drives Immediate Action: The £2.25 Waitrose coupon gave shoppers an immediate and tangible reason to return and purchase again. With 77% of participants purchasing Wildfarmed for the very first time during the campaign, the incentive helped convert initial trial into measurable retail action. When incentives feel instantly useful and retailer relevant, customers are significantly more likely to complete participation journeys and convert into repeat purchasers. Clear Consumer Value Increased First-Party Data Participation: 60% of participants opted into communications during the campaign, showing that consumers were comfortable sharing their details when the benefit was clear, immediate, and directly connected to the shopping experience. Consumers are far more likely to engage with CRM and consent journeys when the value feels transparent, relevant, and naturally integrated into the customer experience.