Please watch the video on your right (or below!) and note the dynamic change in content when our actor looks at the machine. FOCUSTRACK® provides a world leading focus tracking solution accurate at over 3m and effective to within 50cm.
LOOKINGLASS® allows businesses to track consumer attention and movements to gather useful analytical data to help make important decisions.
Integrated live and dynamic reporting, keeping your infrastructure management team on top of performance while sales and marketing can see real-time sales, income from advertising and exactly how your consumers are interacting.
LOOKINGLASS® offers unprecedented data capture, using focus tracking technology to capture footfall near the machine and users' interaction with the machine such as which products and adverts they have looked at.
More extraordinarily, it can also capture the users dwell time - their interest in the advertising or contents by monitoring how long someone looks at the product or advertising.
What's really fun is that LOOKINGLASS® can use great creative to engage with potential consumers from a distance, enticing them to 'come over'.
Our experiential platform, powered by FOCUSTRACK®, enables both vending and signage owners to sell or use space for programmatic advertising - in the case of vending with at least 25% greater screen real estate in comparison to alternatives on the market.
LOOKINGLASS® includes a social media engine for even more creative use of the platform. Behind the scenes it leverages the power of our Digital Experience Platform SiriusOS which has been used on global FMCG brand campaigns for over 9 years; allowing the marketing teams to create dynamic and interactive user experiences which are significantly more advanced than the competitors.
Our Team is hard at work developing future technologies check back in the coming weeks