Shadow of the Tomb Raider launched in September, meaning the instant win competition had to be ready, fully tested and live before this date. There was no room for delay as codes were printed on bottles. We successfully built a flourishing campaign that went further than an online entry code. LRS teams took advantage of Holograph DXP via FlowCMS for branded website landing pages, our Fulfilment system for managing entries, integrated and automated email communications, and our secure Consumer Relationship Manager (CRM) and Reporting toolkit for storing and sharing user data.
Holograph were faced with the added challenge of awarding digital versions of the game which is available on varying consoles (Xbox, PlayStation etc.,) and also providing the right in-game currency to suit the users console device. We developed a way for users to select which console and which in-game currency they wanted to redeem against. We stored choices (submitted by a dynamic form) so that LRS teams could keep track of which specific prize was in demand. They could use Holograph DXP systems to directly contact users if and when needed and manage prizes in a simple way.
Access to Fulfilment helps team members manage a competition efficiently, reach and evaluate KPIs, and boosts enthusiasm. LRS were able to review competition details easily and respond to demands in prizes as a result. Using our Holograph DXP toolkit, Larazade was praised as a comprehensive and fully integrated brand campaign.