Lucozade Energy
'Zero to Pay' at Missguided
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The Challenge
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Deploy a 24/7 instant win competition in under 5 weeks with two on pack offer competitions to run parallel on the same site for 8 weeks.
The Solution
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A unique 6 digit code generated by Holograph and printed on Lucozade zero cans for users to enter online in Holograph’s instant win mechanic.