Lucozade Energy Zero to Pay Partnering with Missguided Digital campaign with an on pack offer for Lucozade Energy 'Zero to Pay' partnering with Missguided to giveaway prizes.

Lucozade Energy
'Zero to Pay' at Missguided

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The Challenge

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Deploy a 24/7 instant win competition in under 5 weeks with two on pack offer competitions to run parallel on the same site for 8 weeks.

Missguided Devices Screen

The Solution

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A unique 6 digit code generated by Holograph and printed on Lucozade zero cans for users to enter online in Holograph’s instant win mechanic.

Code Entry Screen

Energy Missguided

Code Entry Mobile

Code Entry Screen

Code Entry Mobile

Energy Missguided