A multi-agency approach to deliver an email campaign driving consumers to Facebook and the Ribena website to claim a voucher for a free bottle of Ribena Sparkling. The vouchers were redeemable in a choice of 300+ Mitchells & Butlers establishments.
From submitting the form on branded landing pages to redeeming their voucher, user data was communicated between Holograph DXP and Eagle Eye's API to build an all-inclusive picture of the campaign. This valuable data could be accessed in our reporting tools and used to assess conversion, ROI, and campaign KPIs. Our integrated forms and automated emails/SMS ran seamlessly across platforms, allowing for a successful, data-rich campaign.