Ribena Sparkling
Reach & Redeem

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ribena sparkling

The Stats


Over 120,000 visits to landing page
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Over 50,000 vouchers issued
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Over 5,000 vouchers used
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An effective 67% reduction in cost per lead
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Click through rate 2.5x average industry rate
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Delivered 6x the number of vouchers requested compared with client KPI

ribena sparkling mobile
ribena sparkling mobile

The Challenge


Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness.

To also drive footfall to Mitchells & Butlers outlets by offering free Ribena Sparkling vouchers when users submit an online form. Holograph were to build a mechanic that could integrate with Eagle Eye's vouchering tools, enabling a smooth user journey and detailed campaign data.

The Solution


A multi-agency approach to deliver an email campaign driving consumers to Facebook and the Ribena website to claim a voucher for a free bottle of Ribena Sparkling. The vouchers were redeemable in a choice of 300+ Mitchells & Butlers establishments. 

From submitting the form on branded landing pages to redeeming their voucher, user data was communicated between Holograph DXP and Eagle Eye's API to build an all-inclusive picture of the campaign. This valuable data could be accessed in our reporting tools and used to assess conversion, ROI, and campaign KPIs. Our integrated forms and automated emails/SMS ran seamlessly across platforms, allowing for a successful, data-rich campaign.

 

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