Over half a million unique users a year - 50k+ Knowledge Base Document Library - Home to the science for 45+ global brands
Mars Petcare WALTHAM is an advanced research facility dedicated to the diet and health of pets for over 50 years and continues to advance the science of pets. Holograph have integrated our technology seamlessly into their operation to provide a new website and a knowledge base document library of white papers and other information.
The task was to build a contemporary, optimised website with a focus on user experience to allow audiences to explore and learn about the science at WALTHAM. Increases in brand recognition, trust and ease-of-use were key.
We built a sophisticated website with advanced search and content delivery system (Content Stream) with a sleek, clean design to maximise the usability across the entire site. We also added an interactive timeline to show users the history of WALTHAM in an engaging way. The website is enhanced for digital marketing, including SEO and optimised imagery, with WALTHAM teams easily able to add, edit, and maintain content across the site.