A supply of unique 6 digit codes were generated by Holograph and printed on Lucozade Zero cans. Users could enter online at the Lucozade Energy website (hosted by Holograph) in our instant win mechanic, all part of the wider Holograph DXP toolkit, where they were instantly told if they'd won a prize to use with Missguided or not.
This campaign took advantage of our intricate Winner Tools which encompass the sophisticated mechanic of the competition, branded assets, Fulfilment interface to manage winners, and automated emails. With a mobile responsive design, users could enter the code on desktop, tablet, or mobile, with their entry data shared via real-time reporting dashboards with LRS. This gave teams actionable business insights about the campaign.