Ribena Sparkling
Reach & Redeem


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The Challenge

Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness.
Drive footfall to Mitchells & Butlers outlets.

Sparkling Ribena Screen

The Solution

A multi-agency approach to deliver an email campaign driving consumers to Facebook to claim a voucher for a free bottle of Ribena Sparkling redeemable in a choice of 300+ Mitchells & Butlers establishments.

Sparkling Ribena Email
Sparkling Ribena Entry
Sparkling Ribena Mobile
Sparkling Ribena Email

The Stats

Over 120,000 visits to landing page
Over 50,000 vouchers issued
Over 5,000 vouchers used
An effective 67% reduction in cost per lead
Click through rate 2.5x average industry rate
Delivered 6x the number of vouchers requested compared with client KPI


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