Ribena Sparkling
Reach & Redeem

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ribena sparkling

The Stats

Over 120,000 visits to landing page
Over 50,000 vouchers issued
Over 5,000 vouchers used
An effective 67% reduction in cost per lead
Click through rate 2.5x average industry rate
Delivered 6x the number of vouchers requested compared with client KPI

ribena sparkling mobile
ribena sparkling mobile

The Challenge

Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness.

To also drive footfall to Mitchells & Butlers outlets by offering free Ribena Sparkling vouchers when users submit an online form. Holograph were to build a mechanic that could integrate with Eagle Eye's vouchering tools, enabling a smooth user journey and detailed campaign data.

The Solution

A multi-agency approach to deliver an email campaign driving consumers to Facebook and the Ribena website to claim a voucher for a free bottle of Ribena Sparkling. The vouchers were redeemable in a choice of 300+ Mitchells & Butlers establishments. 

From submitting the form on branded landing pages to redeeming their voucher, user data was communicated between Holograph DXP and Eagle Eye's API to build an all-inclusive picture of the campaign. This valuable data could be accessed in our reporting tools and used to assess conversion, ROI, and campaign KPIs. Our integrated forms and automated emails/SMS ran seamlessly across platforms, allowing for a successful, data-rich campaign.


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