Lucozade Energy ‘YES’ campaign
Microsoft XBOX
Listerine
Gamification
Augmented reality
Immersive storytelling
Capture attention
Increase customer engagement
Gamification
Augmented reality
Immersive storytelling
Capture attention
Increase customer engagement
Gamification
Augmented reality
Immersive storytelling
Capture attention
Increase customer engagement
Holograph offers ‘off-the-shelf’ campaigns with a variety of packages to choose from,
providing flexible and ready-made solutions to meet your marketing needs.
Consumers can accumulate tickets or codes, providing multiple chances to win.
The more they buy, the higher their probability of winning. Participants enter a draw for a chance to win prizes.
Our campaigns incorporate interactive elements such as:
Purchases (buying products or tickets/codes)
Completing tasks
Immersive storytelling
The goal is to:
Increase engagement
Drive sales
Capture customer data
Winners are selected randomly from all
eligible entries.
Consumers can enter a draw with either one or multiple chances to win, depending on the promotional criteria:
If it’s a “Purchase Necessary” promotion, entering more than once increases their chances of winning, encouraging more product purchases.
If it’s “No Purchase Necessary,” entry is typically limited to once per participant to ensure fairness.
Entries can be gained through:
Registration
Completing specific actions
Making a purchase
The promotional strategy aims to:
Boost engagement
Increase brand awareness
Winners are randomly selected from all
eligible entries.
A system of winning, such as in a digital game, where the consumer with the highest ‘value’ for the campaign receives all the credit staked by other players.
Credits can be:
Earned or purchased
Redeemed for a monetary prize
Kept as digital/NFT options
A wrap-up draw, or prize draw, is conducted after the main promotional competition has finished but promotional products/packs are still in the market.
For entries after the main promotion has closed, participants go into a ‘Prize Draw.’
The prize draw can vary based on the campaign’s criteria.
This approach helps ensure continued engagement even after the primary promotional period has ended.
Unlock the full potential of your customer data with Holograph’s cutting-edge data capturing solutions.
Our platform effortlessly integrates with your existing systems, ensuring a smooth data flow.
Turn raw data into actionable insights with our powerful analytics tools.
Use captured data to create tailored campaigns that resonate with your audience.
Stay ahead with real-time tracking and instant feedback.
Transform your data into a goldmine of opportunities.
Choose Holograph and start capturing data like never before!
Holograph seamlessly integrates with top-tier tools, providing consumers with a unified platform to manage all their needs in one convenient place.
Holograph seamlessly integrates with top-tier tools, providing consumers with a unified platform to manage all their needs in one convenient place.
...and more!
I just wanted to reach out to say thanks to Matt and the team for supporting us with some incredibly last minute changes on the Volvic BST campaign, we want you to know that we really appreciated the support. Matt answered my requests immediately and without complaint and it was very reassuring to know that we had that level of support to hand. Well done Matt + team
Data Strategy Lead, Data & MarTech
Danone UK & Ireland
What an explosive and exciting campaign! If our recent Ribena + Hasbro partnership wasn’t enough, we’ve achieved yet another remarkable milestone. The Lucozade Energy + Xbox and Halo partnership gave gamers and gatekeepers the chance to ‘Unleash Their Inner Hero’. From our digital ideation to AR story boarding, we set out to bring the widely recognised Halo holographic galaxy to life. We gave consumers a chance to win with every bottle purchased, through QR Codes, AR engagement and exploration. Nothing prepared us for the results and the response from the gaming community. Our target audience were GB&I only but, we received huge waves of engagement from excited gamers in over 110 different countries from around the world! Well done Matt + team
Sr Developer & Digital Projects Manager
Suntory Beverage & Food GB&I
Holograph has helped to build brand awareness, increase traffic to our website, increase newsletter sign-ups and simplify the online donation process.
Amy Walters
Brand & Marketing Manager
Roald Dahls marvellous childrens charity